This book shows how the philosophy of Stoicism can be directly applied to the process of building companies and making new things in the world.-Marc Andreessen, cofounder, Netscape and Andreessen Horowitz The best founders retain equanimity and energy regardless.

Not only can we overcome these obstacles?we can benefit from them, too.īill Irvine does it again: he uses ancient Stoicism, updated with modern findings from psychological research, to challenge us to become better human beings.-Massimo Pigliucci, author of How to Be a StoicĮvery startup founder knows that startups, no matter how successful they appear from the outside, are actually beset with setbacks. The result is Irvine's surprisingly simple, updated 'Stoic test strategy,' which teaches us how to dramatically alter our emotional response to life's stumbling blocks. The Stoic Challenge uniquely combines insights from ancient Stoics like Marcus Aurelius, Seneca, and Epictetus with techniques discovered by contemporary psychological research, such as anchoring and framing. Irvine explains how centuries-old wisdom can help us better cope with everything from the everyday stresses of modern living to its significant crises. In this practical, refreshingly optimistic guide, philosopher William B. 'The ultimate mental fitness program' (David Heinemeier Hansson, coauthor of Rework), The Stoic Challenge teaches us how to respond to the challenges of our increasingly unpredictable age.

Bill irvine the stoic challenge